About apace


Founded in 2012 in Pune, India, apace is a fast growing sports apparel brand specializing in performance apparel for Running, Cycling and Triathlon.

With an in-house design team, purpose-made fabrics, customized color palette, and a wide range of products, apace offers performance wear that does not break the bank. Functionality is key for good performance apparel, and apace design revolves around functionality. The well-designed and purpose-made apparel will satisfy the elite athlete, as well as the weekend warrior. 

apace was started in 2012 by Mihir Divekar and Aditya Kelkar.

Mihir Divekar: Mihir is a graduate in Computer Science, with a Master's degree from Middlesex University, UK. He has worked in the service industry, both in customer support, as well as consulting. He was also the founder of Zenvolve Consultancy Services (www.zenvolve.com), and was responsible for new business development and CRM for a ERP software solution vendor in Pune, India.

An avid sports fan, he has been playing tennis since his school days. Mihir is a certified Level 1 ITF coach and a Level 4 AITA coach with a total coaching experience of 15 years. He has also been a coach(LTA certified) at the Watford Club, London, UK during his Masters' studies at Middlesex University. Currently, he coaches beginners at the PYC Hindu Gymkhana, Pune.

Aditya Kelkar: Aditya is a Mechanical Engineer with a Masters degree in Industrial Engineering from the State University of New York at Buffalo, USA. He worked in enterprise software for close to 10 years, handling product design/development, implementations, and customer support. 

Also a sports fan, Aditya has been a football player and trekker during his school days, apart from dabbling in badminton, and tennis. He started running in 2005, and has completed 7 full marathons, and numerous half marathons. He is also a cyclist, and a triathlete, with a couple of Olympic distance and half-iron distance triathlons under his belt.